(Or sometimes a lettermark with a wordmark.) In this common type of logo, the wordmark can be above, below, next to, or inside of the symbol. The symbol can now be used on its own, separated from the company name.Ĭombination marks pair a symbol with a wordmark. Over time, through repeated exposure, the symbol itself became associated with the brand. Also referred to as wordmark logos, text logos keep things minimalbut that doesn’t mean they have to be boring.
Most easily-recognized pictorial logos started out in a “lockup” with a wordmark company name. Pictorial marks are the opposite of wordmarks. Many fashion designers use handwriting wordmarks. They’re often stylized signatures representing brands that revolve around their founder. Handwriting-inspired logos feel personal. These casual scripts are less polished and more irregular. Kind words 'I always knew I wanted a simple and elegant logo for my business so I was. Some may argue that creating a wordmark logo is more difficult because it does not have any supporting graphical elements. That is our logo the word mark is not the logo. Perfect for entrepreneurs and small businesses that prefer clean and minimal branding. The block I is the heart of our brand at the University of Illinois. These logos are involve just color and font, and have no attached symbol or. Looking for a simple text-based logo without the bells and whistles Our ready-to-use custom wordmark logos can be customized to reflect your brand name. Scripts can look elegant and refined (think wedding invitations) or retro (think old-school baseball logos).Ī subset of script lettering is handwriting. Definition of wordmark: stylized text treatment of a brand name serving as. Script wordmarks echo cursive writing or calligraphy. Logos without serifs look modern and clean. Logos made from serif lettering (where the strokes of the letters have small lines or wedges at the ends) look formal and traditional. Wordmarks can be classified according to style. Do not overlay the CALS logo onto exclusively secondary CALS colors. Don’t be tempted to think “somebody just typed out that name in a font.” Good wordmarks are carefully crafted to have a visual rhythm throughout the word, balancing white space, line weights, and the way the letters interact with each other. The primary Wordmark The wordmark is central to the CALS brand.
Our Wordmark functions as the official university logo, using only the words in our name and no other graphic elements. The brand’s name is represented by typography, without including a symbol or picture. Unitmarks Wordmark Role: The Wordmark is the primary identity element in our system. Also known as an emblem, the badge logo is a combination mark that is contained in an enclosed shape. Wordmarks are logos made of… wait for it… words. Whether you call them monograms, initials, or acronyms, they’re in the same category. Lettermarks are just what they sound like: logos that are made of letters.
Here’s a roundup of four different types of logos: lettermarks, wordmarks, pictorial marks, and combination marks. Examples of logos can be useful for clients during a brand identity project.
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